To successfully deliver a business growth strategy that aligns with your vision, it is essential to have the appropriate Marketing Strategy in place. This eight step process is a high level review to understand what is required to unlock your potential business growth.

The Marketing Review Programme will identify knowledge gaps so we can build a Marketing Road Map that details additional key areas required to complete your deliverable marketing strategy and plan. 

Facilitated by a Marketing consultant, the Marketing Review is a high level strategic review designed for business owners and senior marketing leaders to give clarity on vision for developing a realistic and achievable marketing plan.

The Marketing Review Programme will consider the following:

Competitor Positioning

Market and Customer Segmentation

Route to Market

Lead Generation

Value Proposition

Brand Positioning

KPIs and Tracking

Strategy and Road Map

Next, we come to the define stage of the SMART Marketing review where we bring together the information we have collected and create a 12-month marketing road map. This road map will detail your high-level marketing priorities and chunk these down to key actions that are realistic and deliverable. From this, we will identify the key fixes for your marketing function that your dedicated SMART Marketing Coach will work with you on during the improvement phase of the programme.

Programme Delivery Options:

6-month ‘Light’ Coaching Programme

A lighter touch programme for established businesses looking for alignment to their existing business plan

  • Marketing Strategy Review Workshop
  • Creation of business improvement plan and road map
  • Followed by eight hours of one-to-one coaching support per month
  • Lens dashboard and dedicated Project Manager will help you measure and track your performance

12-month ‘Full’ Coaching Programme

A more intensive programme for businesses looking to take the next step in their business development

  • Intensive Marketing Strategy Review Workshop
  • Creation of business improvement road map
  • Followed by sixteen hours of one-to-one coaching support per month
  • Lens dashboard and dedicated Project Manager will help you measure and track your performance

Bespoke Coaching programme

If the standard programmes are not aligned to your business needs, we will simply design you a program to suit your individual needs. With this approach we can work on short or long assignments and tailor a programme to meet your business challenge.

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Here are some other programmes we offer:

TESTIMONIALS

Kernow Fixings, Saint Austell

The specialists we’ve engaged with have been remarkable in their experience and capacity to understand the dynamics of people and processes in a business.
The focus on execution, not just strategy, is refreshing.

Meon UK, Portsmouth

Harpers helped us to further focus our business growth strategy developing accountability and key measures/controls within the business. Their focus is geared towards execution and driving performance.

Quest Hardware, Buckingham

Wow! What an intensive, powerful, total business review, refocus and growth plan unlocked in such a short space of time.
If you are looking for revealing insight into where you need to focus in your business, get talking with Harpers.

Tower Supplies, Poole

If you are in the market for a team of talent, to help you win and provide advice from top level expertise, then I highly recommend contacting Harpers.

Ready to start your journey?

Talk to the Harpers team now on 01794884741 or email us at smart@harpersforgrowth.com

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