Howard spent 30 years working for large international consumer companies renowned for their product design and market dominance, Sony and Gillette subsidiary Braun.
Howard held significant roles in Sales, Marketing, Product Development, Customer Service and in General Management as MD of Sony Austria and Chairman of Sony Germany. His last role as head of Sales Strategy Europe involved coordinating the implementation of global strategies across Western and Eastern Europe as well as responsibility for the major Pan European retailers such as Amazon, DSG, Media Saturn and Carrefour. He has worked locally in the UK, Germany & Austria as well as holding Pan European and Global responsibilities.
Since leaving Sony, Howard has undertaken several interim roles supporting smaller companies in areas such as product distribution, sales force restructuring as well as setting up his own online retail business. He also retains his role as a Deputy Chairman of Sony UK Pension Scheme and Chair of the Investment Committee.
Howard is at his best when focussing on the overall strengths, weaknesses and position of a company in its marketplace and building a strategic plan for the future, pinpointing what areas have the greatest opportunity and require focus and resources and which need streamlining. His broad commercial experience and knowledge in Executive & Non-Executive positions coupled with astute understanding of finance can help companies plan strategically and tactically for the future. Having worked with companies of varying sizes from start up, £1m, £40m £100m, £1bn and £7bn Howard can adapt his approach accordingly.
Some of Howard’s Projects:
Restructure and Rebuilding of Sony Austria T/O £100m, 150 Employees
Sony Pictures Germany – Interim Sales Director
Interim MD FeONIC- Start Up Company