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Stefan Kerridge

Stefan has over 20 years of experience working in senior strategic marketing and commercial roles for a breadth of large and small businesses, including some of the best known FMCG and consumer goods companies, PepsiCo, Ferrero, Pizza Hut, United Biscuits, Yoplait and CocaCola, in addition to SME’s and start-ups. He has a strong track record of driving growth, launching new propositions into the market, developing strong insights and spotting commercial opportunities.

Stefan’s Specialities

Stefan is a truly commercial marketeer and also has experience working alongside operation, procurement, supply chain, finance and HR teams to develop business strategies and provide both the structure and appropriate resource to drive growth. He now uses this experience in helping business owners develop commercial strategies, formulate marketing plans, build longterm capability for existing teams and bring commercial opportunities to life.

Business vision and mission setting | Brand and marketing strategy | Marketing planning |Advertising | Sales promotion | Digital and social marketing | Brand licensing | Innovation and new product development | Shopper marketing | Research and insight development |Marketing capability training | ROI and commercial effectiveness | Agency management and briefing | Personal coaching and mentoring.

A few of Stefan’s Projects

International Advertising

Working with a leading London advertising agency to develop five new TV ads for innocent drinks across Europe. All delivered on budget, in record time and exceeding industry benchmarks.

Brand Rejuvenation

Turning around performance and delivering 10% growth, increased distribution and new listings for Jacobs crackers through commissioning research, uncovering new insights, relaunching the brand with full marketing plan..

Commercial Strategy

Defining and delivering the overall commercial strategy for a £330m portfolio of Premier Foods brands. Working with the board and establishing a new cross-functional team, delivering a+£10m profit improvement and eventually laying the foundations for a successful sale.

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